2020 MLK Weekend Logo
Every year the African American Museum in Philadelphia (AAMP) host a weekend full of programs honoring the legacy of Dr. Martin Luther King Jr. I was asked to create a logo according to the theme for the weekend, which was "Read, Write, and Resist!"
Reference Photo
Dr. King valued education and saw it as a fundamental tool during the civil rights movement. I knew I wanted to use an image of Dr. King reading would help drive the weekend's theme. I searched online for the image and put it into Photoshop to give it a more grey, grainy effect (see images below).
Creating the Logo
Afterward, I uploaded the newly cropped image of Dr. King into Illustrator. I knew I wanted the title to be bold and that it should surround the image instead of sit next to it.
I played around with different positions of the words "Read, Write, and Resist!", added in complementary colors (including the AAMP's branded color purple) and landed on what you see to your right.
